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Analysis of internal communication in public companies in Croatia
Josip Poljak* 
Article | Year: 2025 | Pages: 213 - 238 | Volume: 49 | Issue: 2 Received: May 15, 2024 | Accepted: July 18, 2024 | Published online: June 7, 2025
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FULL ARTICLE
FIGURES & DATA
REFERENCES
CROSSMARK POLICY
METRICS
LICENCING
PDF
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M
|
C
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D
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SD
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Symmetry
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Kurtosis
|
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Satisfaction with horizontal communication (with colleagues)
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3.79
|
3.75
|
4.0
|
0.82
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-0.80
|
0.99
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Satisfaction with communication with superiors
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3.60
|
3.75
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5.0
|
1.08
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-0.57
|
-0.48
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Communication medium quality satisfaction
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3.57
|
3.75
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4.0
|
0.92
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-0.69
|
0.47
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Meeting communication satisfaction
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3.25
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3.25
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4.0
|
0.99
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-0.38
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-0.27
|
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Corporate information satisfaction
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3.08
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3.00
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3.0
|
1.01
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-0.05
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-0.54
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Communication climate satisfaction
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3.08
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3.00
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3.0
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1.06
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-0.17
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-0.57
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Informal communication satisfaction
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3.01
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3.00
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3.0
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0.77
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-0.05
|
0.24
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Feedback satisfaction
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2.98
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3.00
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3.0
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1.06
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-0.04
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-0.71
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General job satisfaction
|
3.46
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4.00
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4.0
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1.04
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-0.69
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-0.01
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Note: M – arithmetic mean, C – the central value/median, D – dominant mode, SD – standard deviation. Source: Author.
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1
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2
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3
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4
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5
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6
|
7
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8
|
|
1 Feedback satisfaction
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–
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|
|
|
|
|
|
|
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2 Satisfaction with communication with superiors
|
.70*
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–
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|
|
|
|
|
|
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3 Satisfaction with horizontal communication (with
colleagues)
|
.49*
|
.48*
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–
|
|
|
|
|
|
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4 Informal communication satisfaction
|
.57*
|
.50*
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.53*
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–
|
|
|
|
|
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5 Corporate information satisfaction
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.68*
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.58*
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.43*
|
.48*
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–
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|
|
|
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6 Communication climate satisfaction
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.73*
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.63*
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.47*
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.59*
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.66*
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–
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|
|
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7 Communication medium quality satisfaction
|
.58*
|
.54*
|
.48*
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.50*
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.63*
|
.61*
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–
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|
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8 Meeting communication satisfaction
|
.70*
|
.66*
|
.48*
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.56*
|
.68*
|
.69*
|
.67*
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–
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Note: *p<0.05; **p<0.01. Source: Author.
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Model
|
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B
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β
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R
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R2
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ΔR2
|
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1
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(Constant)
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3.661
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|
0.228
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0.052
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0.052
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Total length of service in the company
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-0.111
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-0.141**
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Employment type
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-0.178
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-0.036
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Managerial position in the company (manager, team leader, supervisor, director)
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-0.374
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-0.165**
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Sex
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0.140
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0.067
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Age group
|
0.169
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0.152**
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Highest level of education
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0.051
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0.048
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2
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(Constant)
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0.588
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|
0.704
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0.495
|
0.443
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Total length of service in the company
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-0.044
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-0.056**
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Employment type
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-0.108
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-0.022
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|
Managerial position in the company (manager, team leader, supervisor,
director)
|
-0.063
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-0.028
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Sex
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0.039
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0.018
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Age group
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0.107
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0.097**
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Highest acquired education level
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0.055
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0.051*
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Feedback satisfaction
|
0.046
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0.047
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Satisfaction with communication with superiors
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0.186
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0.195**
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Satisfaction with horizontal communication (with colleagues)
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0.047
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0.037
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Informal communication satisfaction
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-0.001
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0.000
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Corporate information satisfaction
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0.035
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0.034
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Communication climate satisfaction
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0.342
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0.351**
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Communication medium quality satisfaction
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0.045
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0.040
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Meeting communication satisfaction
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0.099
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0.095
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Note: *p<0.05; **p<0.01. Source: Author.
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Z17
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Z18
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Z19
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Z20
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Z21
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Z22
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Z23
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Z24
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Z17 Satisfaction with information about the work regulations
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1
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|
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Z18 Satisfaction with information on the turnover, profit, and financial
success of the organization
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.68**
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1
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|
|
|
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|
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Z19 Satisfaction with information on developments in the organization
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.64**
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.76**
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1
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|
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Z20 Satisfaction with information on legislative regulations that affect
the operational activities of my company
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.67**
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.74**
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.77**
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1
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|
|
|
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Z21 Satisfaction with the way communication helps me identify myself as a
valuable part of the company
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.51**
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.52**
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.60**
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.59**
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1
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|
|
|
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Z21 Satisfaction with the way communication helps me identify with the
company
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.51**
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.52**
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.59**
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.60**
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.91**
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1
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|
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Z23 Satisfaction with the degree to which communication in the company
promotes organizational values
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.52**
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.54**
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.59**
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.59**
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.85**
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.88**
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1
|
|
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Z24 Satisfaction with the degree to which communication in the company
encourages me to achieve organizational goals
|
.50**
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.53**
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.59**
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.59**
|
.83**
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.85**
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.88**
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1
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Note: Questions Z17 to Z20 comprise the satisfaction with corporate information, whereas questions Z21 to Z24 comprise the satisfaction with the communication climate. *p<0.05, **p<0.01; N=1,342. Source: Author.
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Z1
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Z2
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Z3
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Z4
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Z5
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Z6
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Z7
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Z8
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Z1 Satisfaction with information on the consequences of poor job
performance
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1
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|
|
|
|
|
|
|
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Z2 Satisfaction with information on the extent to which I contribute to
collective success
|
.65**
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1
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|
|
|
|
|
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Z3 Satisfaction with information on how much my job is valued within the
organization
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.60**
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.77**
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1
|
|
|
|
|
|
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Z4 Satisfaction with feedback on my job performance
|
.63**
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.77**
|
.81**
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1
|
|
|
|
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Z5 Satisfaction with the availability of an immediate superior
|
.47**
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.43**
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.46**
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.52**
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1
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|
|
|
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Z6 Satisfaction with the extent to which my superior is familiar with the
issues I encounter at work
|
.52**
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.51**
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.55**
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.59**
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.77**
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1
|
|
|
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Z7 Satisfaction with the extent to which my superior understands my
problems
|
.53**
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.53**
|
.59**
|
.62**
|
.74**
|
.85**
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1
|
|
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Z8 Satisfaction with my superior’s recognition of my potential
|
.54**
|
.61**
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.68**
|
.69**
|
.66**
|
.72**
|
.79**
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1
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Note: Questions Z1 to Z4 comprise feedback satisfaction, whereas questions Z5 to Z8 comprise satisfaction with communication with superiors. *p<0.05; **p<0.01; N=1,342. Source: Author.
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M
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SD
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F (4, 1336)
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η2
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Age
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|
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less than 25 years
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3.70
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0.82
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0.15
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0.005
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from 25 to 34 years
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3.67
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1.02
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from 35 to 44 years
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3.78
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0.87
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from 45 to 54 years
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3.85
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0.77
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over 55 years
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3.75
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0.71
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Length of service
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|
|
|
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less than 5 years
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3.85
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0.84
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1.49
|
0.004
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from 5 to 9 years
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3.73
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0.91
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from 10 to 19 years
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3.72
|
0.84
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from 20 to 29 years
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3.84
|
0.81
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over 30 years
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3.77
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0.71
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Note: *p<0.05; **p<0.01. Source: Author.
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June, 2025
II/2025
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